An event-based seminar marketing platform for financial professionals to expand their client base, with education being the first interaction. Utilizing digital ad marketing practices to both create a trusted educational resource and a seminar marketing opportunity.

> Content strategist

> Event marketing

> Developing a content strategy to support retirement education topics highlighted in seminars

> Ad content management and strategist 

> Consulting financial professionals on best marketing practices to support seminars

Develops and executes strategies to attract and retain patients, boost service awareness, and position the practice as a trusted expert in both medical skin care and cosmetic treatments. Collaborated with both administrators and providers to make marketing work for them.

> Event marketing for the aesthetics branch that had a 200% ROI

> Developing a content strategy that focused on supporting incoming patients

> Building and executing social media content strategy and SEO content strategy

> Plan and execute website development for the rebrand of both dermatology side and aesthetics side of practice

Assists the owner of the business in utilizing digital marketing for the growth of the business. Clean up internal and external processes to make in- and outbound marketing initiatives easier to execute and scale for the business owner.

> Creation, strategy, and management of social media presence that has garnered over 300k views in just 4 months 

> Event marketing practices are also a part of this client’s marketing landscape.

> Event marketing coordination

> Developing a content strategy that focused on supporting incoming clients with his unique business model

> The continuous building and execution of social media content strategy and SEO content strategy

> Setting up systems and processes to make business growth and scaling easier to support for small firms

Assisted in the development and implementation of a new website that was made for SEO and managed social media efforts. 

> Developing and executing a content strategy that focused on a wide range of customers and visitors

> Finding new and creative ways to support the sales on-site

> Increased traffic from 3,500 (June 2024) to 7,100 (June 2025)

> Consulting on Facebook and Instagram ad usage, social media content creation, and email marketing to support in-person visitation

The client had a brand-new website that was developed to be an industry resource and required content to support that ideal. Over 100,000 words were written and posted in the form of over 40 pieces of long-form blog content. Role progressed into interim content strategist working directly with CMO on ABM campaigns, content strategy, and aligning all paid, organic, and in-person marketing efforts to ease the company through rebrand 

> Developing and executing a content strategy that focused on supporting health systems, multi-specialty practices, small clinics, and more

> Finding new and creative ways to support the sales and account management teams with content that supported their roles

> Sourcing educational video content from interviews with SMEs that then trickled down into other forms of content

The client had an outdated website and had contracted a design firm. After completion and implementation of the website their traffic has doubled YOY.

> SEO strategy development along with research and content development

> Implementation of a booking system into the website that was easily sustained by the internal team

> Traffic through each time of year (summer being their busiest) has doubled and sustained growth with every year that passes

Worked with the developer to create optimized content within the limitations of the budget and format. Led all content campaigns to help induce new memberships. Client saw a 47% increase in memberships and a substantial increase in unique visits to the Google Business page (from 120 to 3,000 per month).

> Optimization of the Google Business page, including review collection, necessary keyword changes, and copy added to support client inquiries.

> Writing of website copy to support ranking on Google and placement in local map pack.

> Consulting on Facebook and Instagram ad usage, social media content creation, and email marketing to support plans for location expansion

> Back-end SEO support with local blog content, keyword optimization of existing content (according to SEMrush data)